Dana Rhoden

BID Board Member

Dana Rhoden is the founder and president of The Dana Agency Public Relations and a seasoned publicist with more than 20 years of experience in the industry. Having worked in major media markets including Miami, New York, and Los Angeles, Dana has built an impressive career managing the reputations of over 500 luxury lifestyle brands across sectors such as hospitality, fashion, real estate, health and beauty, sustainability, and the arts. Her client list includes numerous Fortune 500 companies, and her firm is known for its ability to deliver big-agency results with boutique-level attention and agility.

Since founding The Dana Agency in 2005, Dana has cultivated a reputation for excellence in strategic communication and media relations. With offices on both coasts, her agency provides national reach and personalized service, making it a go-to firm for high-end consumer brands. Under her leadership, the firm has earned numerous accolades, including a consistent spot on the South Florida Business Journal’s Top 20 PR Agencies list for four consecutive years, and a national ranking of #26 in Food & Beverage PR by O’Dwyer’s.

Dana’s entrepreneurial success has also been recognized beyond the industry. She placed #49 in the University of Florida’s prestigious Gator100 Awards, which celebrates the fastest-growing companies led by UF alumni. Additionally, she was honored as one of “Eight of Miami’s Coolest Entrepreneurial Women” by PureWow, a leading lifestyle publication.