Shinola is a Detroit-based design brand dedicated to creating world-class manufacturing jobs in America to create watches, bicycles, leather goods, journals (and launching audio this fall) of the highest quality that are built to last. Founded in 2011, Shinola was conceived with the belief that products should be well made and built to last. As makers of modern watches, bicycles, journals and leather goods, Shinola stands for skill at scale, the preservation of craft and the beauty of industry.
We are committed to making our products with the absolute highest quality standards possible. With everything we make, we strive to increase the level of American-made components. Our leather goods and watch straps are made from American leather and stitched in the United States. Our bicycles are welded by hand in Wisconsin. Our paper goods are US-made. Our watches are hand-assembled in Detroit. And our new audio division features a turntable that is built in Detroit with U.S. and imported parts.