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Lovely denim was born in 2012 as a project between friends. Inspired by the jean brands we saw when we traveled, we wanted to create a brand that has an international imprint. Let’s make the best jeans, let’s make the best shorts, the best shirts we said… And that’s how Lovely denim was born. Today you can find jeans, shorts, t-shirts, sweaters, jackets, the coolest clothes! We were expanding this idea and we continue renewing collection after collection.