It was a coincidental meeting halfway around the world that sparked the idea for Daniel Wellington. On this trip, our founder Filip Tysander met an intriguing British gentleman with impeccable yet unpretentious style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.
Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps truly has wide-ranging appeal. Now a few years later, this design is still an important part of what makes Daniel Wellington so special.
As the largest fashion watch brand on Instagram, boasting over 4 million followers, Daniel Wellington has become a social media movement with the most engaged fashion watch companies and brand ambassadors amongst all other watch companies. Worn and adored by bloggers, celebrities, and fashion fans alike, the product reaches nothing short of iconic status. Daniel Wellington is now sold in notable department, fashion, and timepiece stores all over the world.